Cameo A New Way to Create a Social Video CV

Cameo A New Way to Create a Social Video CV If you haven’t heard about or seen the #VineResume by Dawn Siff in the last 8 months then you have been in a black hole. She produced the world’s first 6 second video CV using the popular Vine app. It went viral and was being reported on everywhere: As much as this was a great concept, it was in fact a gimmick that was never really going to catch on. But the idea was solid and it got me thinking. Video CVs: Video CVs should be mainstream. They are a media format that everyone in the world is used to looking at. With modern technology they are as easy to watch on a train as they are in the lounge/office. As a hiring manager would your life not be simpler just putting in some headphones and watching a short video on someone’s profile, made by them, about them? Video interviewing is becoming more popular by the day with services like Sonru LaunchPad Recruits. So video works, right? Then what services can we use to create, homemade, yet premium looking videos of ourselves and our professional capabilities? It needs to be as easy to use, edit share as Vine. Instagram offers a Video option. But that is not much better than Vine in terms of length. Can you really fit all your skills into 16 seconds? So I started looking and stumbled across this gem: Cameo is a video creation app that, unlike Vine and Instagram, has the following features: You can make a video up to 2 minutes long. (That is more like it! Plenty of time to fit in all your skills) A Cameo is made up from 6 second clips (Kind of like Vine but you can piece them all together). This keeps your video both looking well edited and keeps a pace. With Cameo you can collaborate with people through the service. This means that you can invite people to leave a 6 second testimonial about you. 6 Seconds is actually an ideal amount of time to have someone talk nice about you. You can add themes, title screens (Text) and best of all it all happens on the cloud so it won’t take up any space on your device. Once the video is ready you can share to all the normal popular video sites. I have done some looking around and haven’t seen any samples of a video CV as of yet. Are you going to be the first to try? Footnote This may not be ideal for every market out there… But for creative types, this could be the one thing that differentiates you from all the other “infographical CVs” that are getting submitted to your kind of jobs.

The Hedonic Treadmill and Your Spin Rate - Personal Branding Blog - Stand Out In Your Career

The Hedonic Treadmill and Your Spin Rate - Personal Branding Blog - Stand Out In Your Career When was the last time you bought something that you really wanted? How long after you bought it where you coming down off that buyers high? That is the Hedonic Treadmill Where you have highs and lows yet they are quickly attenuated back to your normal state of being. This is, for better or worse, human nature. We have all probably realized that we are influenced by this behavior. And, have been for our entire lives. But, taking specific notice of the Hedonic Treadmill it can help us both personally and professionally. As you look upon your list of goals. You have lists, right? Continuing on As you look upon your list of goals you can start to play a little bit of psychology with yourself to evaluate how, when, and how much adaptation you apply to the Hedonic Treadmill. These goals can and should be both personal and professional. The same methodology and thought processes can be applied to things you’re doing  at work. As you consider programs, processes, and the achievement of said programs and processes you can and should apply the thinking of the Hedonic Treadmill to your colleagues, peers, partners, and customers. This is not mind control. This is being respectful and realistic about how the human mind processes accomplishments and setbacks. Note: I said accomplishments AND setbacks. I mention both accomplishments and setbacks because the Hedonic Treadmill applies to both equally. As we buy things, earn kudos, and/or  gain recognition  that high is fantastic. But, be realistic and expect  it to  wear off. Because it will. Also, be realistic that different people have different rates of efficacy. Meaning, some people will go for hours, weeks, days with that high and that accomplishment. Others may attenuate a lot faster. Just be realistic as you’re putting things together for how fast your hedonic high lasts and how rapidly it attenuates.  And, consider that when you’re putting together programs at work  or  your personal life that you are working with other peoples hedonic highs and attenuation rates. Whether it’s a new car, a new television, or even a new job… That buyers high will wear off. This is also true if you get passed over for a promotion or lose a big sale. That negative feeling will also wear off. This is the same with your colleagues and customers. As we spin around on the Hedonic Treadmill we also spin around on this thing called Earth. In order to stand out in your career and in life… Be mindful of the rate of both.

Klout as a Personal Brand Builder - Personal Branding Blog - Stand Out In Your Career

Klout as a Personal Brand Builder - Personal Branding Blog - Stand Out In Your Career When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand? Wikipedia defines Klout as:  â€œâ€¦a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout Score, which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a users social media network and correlates the content created to measure how other users interact with that content.” It’s not how many Twitter followers or Facebook fans you have â€" Klout measures how effective you are in interacting and how often others spread the word about you or your brand.  How far does your message reach?  Klout provides that metric. Does social measurement matter? Since Klout upgraded its algorithm in 2011, the controversial company has become the standard for social influence measurement. Like it or not, your activity is being recorded from Facebook, Twitter, LinkedIn, Google+, Instagram, Foursquare, and YouTube.  If your name or business has a Wikipedia page, count that in as well. As your business or individual persona becomes more widely known, then a new term ‘social  influence’ the ability to drive action goes into effect. When you share something on social media or in real life and people respond, thats influence.  While interacting on social media and connecting with fans and followers, Klout is measuring your daily activity, producing a score based on a 90 day average â€" your social influence score. You can’t improve what you don’t measure We’ve all heard the adage.  The original quote by Dr. H. James Harrington is, “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” It’s not a stretch to say that any person or business who wishes to perform better or accomplish more has meaningful points of measurement.  Think of Klout as the Google Analytics for social media. There are several ways to use Klout to build your brand and influence: Connect your social media with Klout. Signup is quick and easy through Twitter or Facebook. It is well worth becoming a part of the social measurement service, and establishes you as a credible brand. After creating an account, you will want to connect as many of your ‘active’ social networks that you can, as these will factor into your score. Currently Facebook and Twitter are at the top of the list for measurement. Find other Klout influencers in your niche. Through Klout’s powerful search tool you can find others who are already in your social networks, or those you would like to connect with. By creating the topics that match your brand you can give what is called a +K for their topic, which can be sent out as a tweet or a post to that individual. Most people will return the favor, which all helps your Klout score. Maintain a healthy, active, and engaged community.  It is vital to provide fresh content and interact with your fans and followers. Contests, questions, videos, images, and other interesting posts that create a relationship with your community  and get shared carries a lot of weight. Create a list. Klout now allows a user to create a list, just like in Twitter or Facebook, and add influencers to that list. Become a Klout Expert. One of the benefits of Klout is to answer questions in its newer service called ‘Klout Experts.’ This is a great way to show off your skills, create potential leads, and have your answers appear in Bing’s search results. Login to Klout daily. This is an important step to keep track of your progress, view any action alerts, thank influencers who have given you “K” on Klout, and find new people to connect with. Author: Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses.  An entrepreneur since 1987, Susan has evolved years of traditional business experience into several cutting edge projects which includes her digital marketing company, Online Promotion Success.  Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs.  Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.  Follow her Digital Marketing Tips at her blog:  www.SusanGilbert.com